As technology advances, the advertising world is keeping pace. Companies can now advertise more easily and effectively across the Internet. However, the risks associated with that convenience are becoming more and more apparent.
Many companies employ third-party advertising services that use online consumer data and automated software to place advertisements across millions of websites, thousands of apps, and different user-generated video services. Unfortunately, because of this wide-reaching marketing tool, organizations employing targeted ads risk having their advertisement and brand displayed alongside offensive content. (Some types and uses of targeted ads have even faced legal challenges.)