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Jordan focuses his practice on corporate law, mergers and acquisitions, and regulatory issues. Jordan enjoys using his MBA and legal background to help clients navigate the increasingly complex and ever-shifting business landscape. He works with companies in all stages, including tech-focused startups on the front lines of innovation and large, established manufacturers.

As technology advances, the advertising world is keeping pace. Companies can now advertise more easily and effectively across the Internet. However, the risks associated with that convenience are becoming more and more apparent.

Many companies employ third-party advertising services that use online consumer data and automated software to place advertisements across millions of websites, thousands of apps, and different user-generated video services. Unfortunately, because of this wide-reaching marketing tool, organizations employing targeted ads risk having their advertisement and brand displayed alongside offensive content. (Some types and uses of targeted ads have even faced legal challenges.)

Technology has changed the way businesses market themselves to consumers. Businesses now have the ability to identify shifting consumer preferences, launch highly targeted advertising campaigns, and communicate instantly with potential customers. One thing this new marketing has in common? Consumer data. As marketing technologies evolve, companies should be aware that the myriad of data security regulations don’t just apply to how companies conduct their business, but how they market it as well.