
Keypoint: The CPRA requires that businesses use certain types of sensitive personal information only for limited purposes, otherwise they must notify consumers of the additional purposes and provide consumers the opportunity to opt-out of such processing, while the VCDPA and CPA require controllers to obtain consumer consent and conduct data processing assessments prior to processing sensitive data.
This is the fourth article in our ten-part weekly series comparing key provision of the California Privacy Rights Act (CPRA), Colorado Privacy Act (CPA), and Virginia Consumer Data Protection Act (VCDPA). With the operative dates of these laws drawing near, we are exploring important distinctions between them. If you are not already subscribed to our blog, consider subscribing now to stay updated.
In this article, we examine how the three laws treat sensitive personal information. The CPRA has a broad definition of sensitive personal information although, to be subject to the law’s limitations, a business must collect or process that information for the “purpose of inferring characteristics about a consumer.” If so, the CPRA grants consumers the right to limit a business’s processing of such data to certain purposes specified in the law. Conversely, the VCDPA and CPA define sensitive data differently than the CPRA and require controllers to obtain consumer consent and conduct a data processing assessment prior to processing such information.
Below is an analysis of this topic.
Continue Reading How do the CPRA, CPA & VCDPA treat sensitive personal information?