Keypoint: Although New York lacks a consumer data privacy law, the New York Attorney General’s office has taken the position that New York’s consumer protection laws require entities to implement certain tracking technology practices.
In mid-July the New York Attorney General’s office published a Guide for Website Privacy Controls in which the office identifies “mistakes we found businesses making when deploying tracking technologies.” The guidance acknowledges that New York lacks a consumer data privacy law that regulates online tracking technologies, but takes the position that “New York’s consumer data protection laws . . . , which prohibit businesses from engaging in deceptive acts and practices, effectively require that websites’ representations concerning consumer privacy be truthful and not misleading.” According to the Attorney General, this “means that statements about when and how website visitors are tracked should be accurate, and privacy controls should work as described.”
In the below article, we provide a brief overview of the guidance and some key takeaways.






