“Sorry.” Music service Spotify joins the club as the latest company to apologize to its customers for proposed privacy policy changes. When it comes to bad press, it would be tough to beat Minecraft-founder Markus Persson’s tweet about Spotify: “Hello. As a consumer, I’ve always loved your service. You’re the reason I stopped pirating music. Please consider not being evil.” Spotify promptly threw itself on the mercy of its customers in a short written apology.

While the scope of Spotify’s policy exceeds the scope of data that most companies seek to obtain, it’s a good reminder for all companies to review their own privacy policies. As a company reviews its privacy policy, it should consider these key questions:
Continue Reading Sorry seems to be the hardest word – updating your privacy policy