Keypoint: After an active winter of proposed state privacy laws, it appears that all eyes will once again be on California for the remainder of the year as we wait for final CCPA regulations, the fate of the CCPA 2.0 ballot measure, and other privacy bills being considered by the California legislature.

Over the past few months, there has not been a lack of things to talk about as it relates to U.S. privacy law developments. Between the CCPA, Washington Privacy Act, CCPA 2.0, and numerous privacy bills proposed in state legislatures, practically every day brought a new story.  However, a lot has changed in a short period of time.

First, the Washington Privacy Act failed to pass (although Washington did enact a facial recognition bill). Then, the world changed with the Coronavirus pandemic.

Yet, there are still developments in U.S. privacy law. Below is an overview of the ones that we have been tracking over the past few weeks.


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On Monday, the Chair of the European Data Protection Board (EDPB) issued a statement on the processing of personal data in the context of the COVID-19 outbreak. In that statement, the Chair acknowledged that although the EU General Data Protection Regulation (GDPR) provides broad and comprehensive privacy rights to individuals, it does have mechanisms in

Keypoint: The Wisconsin Data Privacy Act would create CCPA and GDPR-like rights for Wisconsin residents and would strengthen Wisconsin’s data security and breach notification requirements.

Lawmakers in Wisconsin have proposed three bills that, if enacted, would create privacy rights for Wisconsin residents and compliance burdens for entities that process or control consumer data. All three bills were introduced on February 10, 2020 and an initial public hearing was held on February 12, 2020.


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Conceptual image about how a laptop computer with internet open a virtual door to worldwide information sharing.Keypoint: Maryland lawmakers have introduced a bill that would allow Maryland residents to opt-out of certain types of personal information transfers but that would stop far short of creating CCPA-like rights for Maryland residents.

On January 17, 2020, Maryland House Delegates Courtney Watson and Ned Carey introduced HB0249. If enacted in its current form, the bill would allow Maryland residents to opt-out of certain types of transfers of their personal information to third parties. However, it would not create other CCPA-like privacy rights such as the right to deletion and would not require businesses to make disclosures regarding their privacy practices.

Maryland joins a growing list of states considering consumer privacy legislation, including Florida, Illinois, Virginia, Washington state, Nebraska, New Jersey, New Hampshire, and Hawaii. Members of Husch Blackwell’s privacy and data security practice group will be hosting a webinar on February 4 at noon CST to discuss these proposed laws and to provide an update on the CCPA. To register, click here.

Below is our analysis of the Maryland legislation (as introduced).


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Conceptual image about how a laptop computer with internet open a virtual door to worldwide information sharing.Keypoint: The Virginia Privacy Act would create CCPA-like rights for Virginia residents while the Sale of Personal Data Act would create rights vis-à-vis “data sellers.”

Lawmakers in Virginia have proposed two bills that, if enacted, would create a number of privacy rights for Virginia residents and compliance burdens for covered entities.

The first bill – the Virginia Privacy Act (HB 473) – was prefiled on January 3, 2020, and offered on January 8, 2020. It would create CCPA-like rights for Virginia residents and new obligations on businesses such as a requirement to conduct risk assessments.

The second bill – which is unnamed but for our purposes will be referred to as the Sale of Personal Data Act (SB 641) – was prefiled on January 7, 2020, and offered on January 8, 2020. Among other things, it would require data sellers to implement reasonable security measures to protect personal data, respond to certain types of privacy requests, and notify Virginia residents of data breaches.

In addition to Virginia, lawmakers have proposed consumer privacy legislation in Florida, Illinois, Washington state, Nebraska, New Jersey, New Hampshire, and Hawaii. Members of Husch Blackwell’s privacy and data security practice group will be hosting a webinar on February 4 at noon CST to discuss these proposed laws and to provide an update on the CCPA. To register, click here.

Below is our analysis of Virginia’s proposed legislation (as introduced). We will first analyze the Virginia Privacy Act and then separately analyze the Sale of Personal Data Act.


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Keypoint: Florida lawmakers have proposed legislation that would require certain operators of websites to make online disclosures and accept requests to opt-out of sales of personal data but that would stop far short of creating CCPA-like privacy rights for Florida residents.

Florida lawmakers have introduced companion bills in the Florida House (HB 963) and Senate (SB 1670) that would create limited online privacy rights and obligations in the state. The legislation – which is yet to be named but for our purposes will be referred to as the 2020 Florida Consumer Privacy Act (Act) – appears to be very similar to the Nevada Online Privacy Protection Act, which was amended last year to add a right to opt-out of sales of covered information. The Act is therefore distinguishable from the California Consumer Privacy Act (CCPA) and more akin to the California Online Privacy Protection Act (CalOPPA).

Florida joins a number of other states considering consumer privacy legislation, including Illinois, Washington state, Nebraska, New Jersey, New Hampshire, Virginia, and Hawaii. Members of Husch Blackwell’s privacy and data security practice group will be hosting a webinar on February 4 at noon CST to discuss these proposed laws and to provide an update on the CCPA. To register, click here.

Below is our analysis of the Florida legislation (as introduced).


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Conceptual image about how a laptop computer with internet open a virtual door to worldwide information sharing.Keypoint: Illinois lawmakers have proposed legislation that would create CCPA-like privacy rights for Illinois residents.

On January 8, 2020, Illinois state Senator Thomas Cullerton introduced the Illinois Data Transparency and Privacy Act (SB2330). This comes on the heels of last year’s legislative session in which two consumer privacy bills failed to pass.

Below is our analysis of the proposed legislation (as introduced).


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data privacyKeypoint: Washington lawmakers will be filing the 2020 version of the Washington Privacy Act on Monday, January 13, 2020.

Those who follow privacy law will remember that last year Washington state came close to becoming the second state (after California) to enact consumer privacy legislation. That legislation – called the Washington Privacy Act (WPA) – overwhelmingly passed the state senate but failed in the house, in part, based on disagreements as to how the statute would be enforced and its facial recognition provisions. (See our prior post here.) The bill’s proponents; however, vowed to push the legislation again in 2020.

On Friday, January 10, 2020, the Washington Senate Democratic Caucus publicly released the 2020 version of the WPA. The release came in advance of the opening of the Washington legislature on Monday, January 13, 2020. The bill’s sponsors also will be holding a press conference on January 13, 2020, to discuss the bill.

Below is our analysis of the 2020 version of the WPA.


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Conceptual image about how a laptop computer with internet open a virtual door to worldwide information sharing.Keypoint: 2020 promises to be another ground-breaking year in privacy and cybersecurity law in the United States.

2019 was an exciting year in privacy and cybersecurity law. In the United States, the California Consumer Privacy Act (CCPA) was the most significant story, but there also were developments in states such as New York and Nevada. Numerous other states also considered consumer privacy legislation, and federal lawmakers even jumped into the fray, proposing a variety of bills and regulations. Overseas, GDPR garnered the most headlines of course, but other countries, such as Brazil, also made news.

But 2019 was just the start. There is no doubt that privacy and cybersecurity law is undergoing a fundamental change in the United States. If nothing else, the legal landscape of privacy law in the United States promises to look very different by the end of the year.

Below we discuss what we anticipate will be the biggest stories in 2020 and beyond.


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