Privacy Litigation

Litigation targeting website tracking technologies—such as cookies, pixels, session replay, and analytics tools—remains a major risk for businesses in 2025 and beyond. Courts continue to shape the boundaries of liability, consent, and compliance, with California and federal courts issuing several pivotal decisions this year. The legal landscape is evolving, with new theories, defenses, and legislative proposals emerging.

In this post: (1) Courts find cookie banners and sign-in banners place users on notice of privacy policy; (2) but policy must explicitly notify users of practice to establish consent; (3) Courts disagree whether disclosure of Facebook ID violates VPPA; (4) Courts dismiss wiretapping claims after finding messages not received while “in transit”; (5) Defendants forced to litigate in Plaintiffs’ chosen forum as three courts deny motions to transfer venue.

Four federal courts issued decisions in August involving claims that healthcare companies violated the Electronic Communications Privacy Act (ECPA) by deploying tracking technologies—such as the Meta Pixel and Google Analytics—on their websites.[1] The decisions highlight an emerging split on what it takes to invoke the ECPA’s “crime-tort exception,” and provide important guidance for healthcare organizations operating online.

In this post: (1) The 9th Circuit tightens what “harm” a plaintiff must suffer to have standing; (2) the D.C. Circuit adds to growing circuit split on defining “consumers”; (3) Three courts find plaintiffs consented via website terms; (4) Courts split on whether software that captures content and address information qualifies as “pen register”; and (5) Daniel’s Law receives first decision narrowing statute.

In this post: (1) California courts split on personal jurisdiction post-Briskin; (2) District courts dismiss VPPA claims against movie theaters & online platforms; (3) ND Cal courts find “crime-tort” exception met in non-healthcare cases; (4) Jury returns verdict against Flo Health in privacy case; and (5) Privacy Plaintiffs find new theory in Colorado law.

In this post: (1) Website tracking litigation risk remains as SB 690 is designated “two-year bill”; (2) Second Circuit reinforces narrower interpretation of PII to “shut the door for Pixel-based VPPA claims”; (3) Courts require individualized harm to establish standing; (4) Dismissals increase where plaintiffs fail to provide detailed allegations; and (5) Courts split on whether commercial intent can defeat application of “crime-tort exception” under federal ECPA.

Keypoint: In this post: (1) Standing may depend on how specific plaintiffs’ complaint is; (2) the 2nd Circuit adopts the 3rd and 9th Circuit’s narrower interpretation of PII under the VPPA; (3) Promises in privacy policies not to share user data can defeat consent defenses; (4) class action waivers in privacy agreements may face enforceability challenges in California; (5) courts closely scrutinize technical specifics in claims involving PHI.

This is our twenty-fourth installment in our data privacy litigation report covering decisions from the previous month. If you have any thoughts on what you’d like to see (either in content or form) from these posts, please don’t hesitate to reach out and let us know.

There are many courts currently handling data privacy cases across the nation. Although illustrative, this update is not intended to be exhaustive. If there is another area of data privacy litigation about which you would like to know more, please reach out. The contents provided below are time-sensitive and subject to change. If you are not already subscribed to our blog, consider doing so to stay updated. If you are interested in tracking developments between blog posts, consider following us on LinkedIn.

Finally, for an overview of current U.S. data privacy litigation trends and issues, click here.

Keypoint: In this post: (1) The Ninth Circuit holds essentially any website can be sued in California; (2) two courts limit pen registry claims; (3) courts split on whether privacy policies establish consent for wiretapping claims; (4) Arizona court rejects “spy pixel” theory; and (5) courts continue to expand what is “content” for wiretapping claims.

This is our twenty-third installment in our data privacy litigation report covering decisions from the previous month. If you have any thoughts on what you would like to see (either in content or form) from these posts, please don’t hesitate to reach out and let us know.

There are many courts currently handling data privacy cases across the nation. Although illustrative, this update is not intended to be exhaustive. If there is another area of data privacy litigation about which you would like to know more, please reach out. The contents provided below are time-sensitive and subject to change. If you are not already subscribed to our blog, consider doing so to stay updated. If you are interested in tracking developments between blog posts, consider following us on LinkedIn. Finally, for an overview of current U.S. data privacy litigation trends and issues, see Part 2 here.

Keypoint: In this post: (1) California considers a “commercial exception” to wiretapping and pen registry laws; (2) a rise in federal wiretapping claims against websites; (3) more courts impose “knowledge or intent” requirement for Section 631(a); and (4) the Ninth and Seventh Circuits limit and expand the VPPA’s application.

This is our twenty-second installment in our data privacy litigation report covering decisions from the previous month. If you have any thoughts on what you’d like to see (either in content or form) from these posts, please don’t hesitate to reach out and let us know.

Will you be at the IAPP Global Privacy Summit 2025 in Washington DC on April 23-24? If so reach out!

There are many courts currently handling data privacy cases across the nation. Although illustrative, this update is not intended to be exhaustive. If there is another area of data privacy litigation about which you would like to know more, please reach out. The contents provided below are time-sensitive and subject to change. If you are not already subscribed to our blog, consider doing so to stay updated. If you are interested in tracking developments between blog posts, consider following us on LinkedIn.

Keypoint: In this post: (1) How a privacy policy can defeat a plaintiff’s “delayed discovery” argument; (2) Two CA state courts reject plaintiffs’ allegations concerning personal jurisdiction; (3) Three courts dismiss PR/TT claims due to lack of harm; (4) Two courts diverge on certifying VPPA classes; and (5) First MHMD case filed in Washington.

This is our twenty-first installment in our monthly data privacy litigation report. As we forecast last month, we are tweaking the format of these posts to hopefully provide readers with the most helpful information in the easiest to digest manner. If you have any thoughts on what you’d like to see (either in content or form) from these posts, please don’t hesitate to reach out!

There are many courts currently handling data privacy cases across the nation. Although illustrative, this update is not intended to be exhaustive. If there is another area of data privacy litigation about which you would like to know more, please reach out. The contents provided below are time-sensitive and subject to change. If you are not already subscribed to our blog, consider doing so to stay updated. If you are interested in tracking developments between blog posts, consider following us on LinkedIn.