
Keypoint: In its second non-data broker enforcement action for violations of the CCPA, the California Privacy Protection Agency entered into a stipulated final order with a retailer for a $345,178 administrative fine and other remedial measures.
On May 6, 2025, the California Privacy Protection Agency (Agency) announced its second non-data broker enforcement action, requiring a national retailer to pay a $345,178 administrative fine and implement certain remedial actions for violations of the California Consumer Privacy Act (CCPA). The Agency’s enforcement action comes just two months after its first enforcement action in which it required a vehicle manufacturer to pay a $632,500 administrative fine and implement remedial actions. It also follows remarks from the Agency’s Deputy Director of Enforcement, Michael Macko, at last month’s IAPP Global Privacy Summit indicating that the Agency is enforcing CCPA violations across a wide range of industries.
In the below post, we provide an overview of the violations and penalties.