Keypoint: New Jersey is the thirteenth state to pass consumer data privacy legislation with a bill that is generally based on the Washington Privacy Act model but with some notable differences.
On January 8, 2024, the New Jersey legislature passed Senate Bill 332. Subject to the procedural formalities in the legislature, the bill will move to New Jersey Governor Phil Murphy for consideration.
Assuming the bill becomes law, New Jersey will become the thirteenth state to pass a consumer data privacy law. The bill was passed on the last day of New Jersey’s two-year legislative cycle.
As reflected in the bill’s redline, the bill underwent significant revisions since it was first introduced in January 2022. The bill initially passed the New Jersey Senate in February 2023. At that time, we observed the bill was “narrow, perhaps most similar to the Nevada Online Privacy Protection Act.” At one point, the bill was amended to require consumers to opt into the sale of their personal data rather than opt out, but that requirement was removed. Ultimately, the bill was amended to be based on the Washington Privacy Act (WPA) model, but it does not always track the structure of typical WPA variants and contains some notable differences as we discuss below.
As with prior bills, we have added the New Jersey bill to our chart providing a detailed comparison of the laws enacted to date.
The below article provides a summary of the bill and some of its more notable provisions and differences from other bills. It is not intended to provide a full analysis of the bill.
Finally, when reviewing the current version of the bill available on the New Jersey legislature’s website, it is important to note that the first seven-and-a-half pages of the bill were removed through a December 18, 2023, committee amendment. The text of the passed bill begins on page eight. Also, a final clean version of the bill has not been published and it is possible, given the manner in which the bill was passed, that the final bill could contain some differences to the currently available version. For additional insight into the bill’s provisions, see Keir Lamont’s analysis here.