We previously posted that Alastair Mactaggart, one of the co-authors of the California Consumer Privacy Act (CCPA), intended to submit a new ballot initiative to strengthen the privacy rights that already exist in the CCPA. The full text of the ballot measure – which is entitled the California Consumer Privacy Rights and Enforcement Act of 2020 – is now available on the California Attorney General’s website. There also is an annotated version of the initiative available here.
While Mactaggart’s press release identified a few of the proposed changes, our initial review of the initiative is that it would bring about a substantial rewrite of the CCPA. While there is a lot to unpack in this initiative, here are our initial highlights: